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“In just three years of rebranding our property in Cincinnati, he was able to make that casino the leader in the market,” Allen said. Jim Allen, chairman of Hard Rock International, praised Goldhoff for his efforts there.

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Goldhoff is president of the Hard Rock Casino Cincinnati, which was rebranded a few years ago. The two positions were taken by George Goldhoff and Mike Sampson, respectively, with their stepping in still subject to approval by New Jersey’s gambling regulators.

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The move comes in the face of the company pushing to increase its market share, and further solidify its presence in the region.

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